The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
When Mullen won the JetBlue account in June 2010, it went with a decidedly aggressive approach. But it didn't just go after competitors. Thanks to Mullen's Katie Thompson, who leads the account's digital side, it also embraced new technologies.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in