Media All-Stars: Cindy Stockwell & Adam Cahill

Hill Holliday evps and co-media directors linked digital and traditional media for Dunkin'Donuts

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Dunkin' Donuts made a splash this summer when it agreed to have its brand integrated, for the first time, into a social game, joining a growing number of companies trying to reach consumers during their forays into virtual worlds. It could have been seen as a risky move by Hill Holliday, which handled the creative and media buying for Dunkin', as the game, The Sims Social, had not yet launched when the decision was made.

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