Media All-Stars: Cindy Stockwell & Adam Cahill

Dunkin' Donuts made a splash this summer when it agreed to have its brand integrated, for the first time, into a social game, joining a growing number of companies trying to reach consumers during their forays into virtual worlds. It could have been seen as a risky move by Hill Holliday, which handled the creative and media buying for Dunkin', as the game, The Sims Social, had not yet launched when the decision was made.