Media All-Star: Steve Minichini

President, interactive marketing, TargetCast tcm, mashed up online and offline into one planning practice

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Probably best not to tell Steve Minichini something isn't possible. TargetCast tcm's president of interactive marketing has built his career on the conviction that if the best tool or the right strategy doesn't exist yet, he can find a way to create it.

"I love that I have the ability, everyday, to think what can we do differently," he says. "It's pretty easy to stay energized knowing that each day brings a new opportunity and you can create anything."

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