Ad of the Day: Aaron Paul Guns It in Mazda’s Time-Traveling New Spot
Brand Marketing
Zoom zoom, bitches! Breaking Bad star Aaron Paul contributes an awesome voiceover to "A Driver's Life," the first spot in Mazda North America's new "Driving Matters" campaign.
Mazda Rolls Out New Miata via Fashion Rocks Microsite
Performance Marketing
Mazda is launching a new microsite today that will unveil the 2016 MX-5 Miata roadster. The site will be tied to Fashion Rocks, a live TV show celebrating the world of fashion [...]
How Social and Email Helped Mazda’s Limited-Edition Preorders Sell Out Crazy Fast
Performance Marketing
Mazda bet big on social and email to tap into the classic roadster’s fervid fan base for its first all-digital pre-sale event to build buzz around a line of limited-edition [...]
Capitol Music’s Brand Partnership Director Talks About How Marketing and Music Are Changing
Brand Marketing
Specs Who Zoë Sonquist King
Top 10 Auto Brands for Sprint Subscribers
Performance Marketing
Automotive brands have long circled the field of Google marketing like robins on a worm hunt, trying to snatch up consumers and drive them to lead-generation landing pages.
Samsung Steals the Show With Demo of New Galaxy S5
Brand Marketing
Samsung's new Galaxy S5 smartphone is off and running, with a basic demo spot showcasing the phone's features easily the most-viewed brand video on YouTube this week.