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Mazda is launching a new microsite today that will unveil the 2016 MX-5 Miata roadster. The site will be tied to Fashion Rocks, a live TV show celebrating the world of fashion and music, that will air on Sept. 9 on CBS to coincide with New York Fashion Week.
The Irvine, Calif.-based automaker is betting on the microsite to target the car's core demographic of fashion and music enthusiasts. Mazda’s MX-5 Miata originally debuted in 1989, and the microsite will include video performances and interviews with band Duran Duran to play up the nostalgia that fans associate with the car.