Mazda Rolls Out New Miata via Fashion Rocks Microsite

Duran Duran and Afrojack perform

Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.

Mazda is launching a new microsite today that will unveil the 2016 MX-5 Miata roadster. The site will be tied to Fashion Rocks, a live TV show celebrating the world of fashion and music, that will air on Sept. 9 on CBS to coincide with New York Fashion Week. 

The Irvine, Calif.-based automaker is betting on the microsite to target the car's core demographic of fashion and music enthusiasts. Mazda’s MX-5 Miata originally debuted in 1989, and the microsite will include video performances and interviews with band Duran Duran to play up the nostalgia that fans associate with the car.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in