How Tinder Told the Thoroughly Modern Tale of a Woman Swiping Right Around the World
Performance Marketing
Girl meets boy. Girl travels the world with boy. Happiness ensues.
The New Head of McCann Erickson N.Y. Misses the Rain and Camaraderie of London
Brand Marketing
Specs Who Chris Macdonald
First Mover: Robert Harwood-Matthews
Brand Marketing
Specs Age 42 New gig President, TBWAChiatDay, New York Old gig Group president, TBWA U.K.
BBDO Creatives Dissect Breakthrough Spots
Brand Marketing
CANNES, France—In an effort to drill down to the essence of truly great creative, David Lubars, chairman and chief creative officer of BBDO North America, convened a panel of three [...]
Much More Than ‘Mad Men’
Brand Marketing
Overlooked in the three-martini Madison Avenue lunching of TV’s fictional Sterling Cooper agency is arguably a more intoxicating story: the creative revolution that upended the New York City ad industry [...]