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Specs
Who (Front to back) ecd Bashan Aquart, managing partner Elizabeth Furze, content director Jamaal Parham and managing partner Scott Moore
What Full-service entertainment marketing agency
Where New York, London, Sydney
Founded in 2010 to fill what they saw as a void in the Broadway marketplace, the New York office of entertainment marketing agency AKA now works for clients like Les Misérables and It's Only a Play. "We really have an objective and appetite to take Broadway advertising outside the framework of what might be considered the traditional way of selling shows," said Elizabeth Furze, managing partner of AKA NYC.
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