Publicis, Dentsu and WPP Agencies Are Getting Reams of New LinkedIn Ads Data
Performance Marketing
Marketing software company DataSift is partnering with LinkedIn to offer more LinkedIn ads insights as well as additional audience segments when it comes to the professional networking platform's 467 million [...]
LinkedIn Opens Ad Platform
Performance Marketing
LinkedIn is opening its ad business with two new offerings. One plugs advertising partners directly into the platform so they can sell ads in users' feeds, and the other helps [...]
LinkedIn Pivoting From One-Off Marketing Deals to Content-Based Ads
Performance Marketing
When it comes to LinkedIn’s suite of revenue streams, Marketing Solutions (read: advertising) is the Theodore to Talent Solutions’ (job recruitment) Alvin.
Revamped LinkedIn App Will Serve Ads to Smartphone Users
Performance Marketing
With the launch of a new, revamped mobile app, LinkedIn will for the first time be able to show ads to smartphone users, Reuters reported.
LinkedIn May Have Just Designed the Ultimate B-to-B Banner
Performance Marketing
Business-to-business advertising is fairly boring. It’s a lot of lead generation forms (often for companies specializing in lead generation) or banners pumping up some white paper or industry-specific acronym otherwise [...]
What Twitter’s Ad API Really Means for Social Advertising
Performance Marketing
Advertising on Twitter just got easier.