Reckitt Benckiser Picks Digital Shop for Cold Remedies
The agency formerly known as LBi has won a pitch to handle digital marketing around a trio of Reckitt Benckiser healthcare brands, the company has confirmed. The brands are Mucinex, [...]
Publicis Groupe Merges Digitas and LBi
Performance Marketing
Publicis Groupe is merging Digitas and LBi to create what it’s calling a “fully integrated global digital agency network,” the holding company
The Year in Digital
Performance Marketing
Is it possible that the Facebook IPO really happened in 2012? Why does it feel like it was five years ago? In a medium that moves at a dizzying pace, [...]