Adweek's Digital Team They Might Be Giants Lars Albright Founder and CEO SessionM Eight Digital Trends to Watch in 2013 Making predictions in digital media can be a dangerous game. Conjecture such as "2006 is going to be the year of mobile" come to mind. How many of us this time last year even knew what Pinterest was, let alone predicted its popularity explosion? With that being said, Adweek is attempting to make some educated guesses about where this industry might be headed. The Year in Digital Is it possible that the Facebook IPO really happened in 2012? Why does it feel like it was five years ago? In a medium that moves at a dizzying pace, a historic IPO can get quickly overshadowed by billion-dollar acquisitions, portal CEO drama, programming (and programmatic) revolutions and the latest buzzword of the moment. Digital is nothing if not dynamic.