Digitas Takes Lead Role on NYSE Euronext

Succeeds Havas Worldwide on the business

Amid mergers on both the marketer and agency side, Digitas has added NYSE Euronext as a client.

The assignment, which came after a review, encompasses both creative and media responsibilities.

In its search, NYSE sought a lead agency to create ads that will run in the both the U.S. and Europe. Ark Advisors in New York managed the process.

Interestingly, amid the review—which began in the fall—IntercontinentalExchange moved to acquire NYSE Euronext.

Also, after agency presentations, another finalist for the account, LBi, merged overseas with sister shop Digitas. Both are units of Publicis Groupe. A lot can happen during a long search.

Sources identified a third finalist as Interpublic Group’s R/GA.

The new lead shop succeeds Havas Worldwide, which did not participate in the review. Account revenue is estimated at $2 million.

Digitas referred calls to NYSE, which confirmed the hire. The agency's New York office will manage the business.