Guinness, Johnnie Walker, Dove: How Great Brand Platforms Lead to Brilliant Executions
Creativity
Asking Jan Jacobs and Leo Premutico, the co-founders of New York agency Johannes Leonardo, to name their favorite ads of all time was tricky. To them, great executions usually arise [...]
In a Busy Week, PlayStation Teases Games, Touts Streaming Service and Hires a New Agency
Brand Marketing
It has been a busy week for Sony PlayStation.
Ad of the Day: Sony PlayStation Vue Is the Stuff of Mind-Blowing Sci-Fi Fantasy
Brand Marketing
Wouldn't you?" is the salient question posed in Johannes Leonardo's first ad campaign for Sony's PlayStation Vue since the streaming TV service was announced in March (the agency was awarded [...]
Adidas’ Hiring of 72andSunny Ends 180’s Long Tenure on the Brand
Brand Marketing
72andSunny's gain is 180's loss. The former has replaced the latter as lead global agency on Adidas' sports business.
Ad of the Day: Adidas Relaunches Superstar Shoe With Non-Superstars David Beckham and Pharrell
Brand Marketing
David Beckham, Rita Ora, Pharrell Williams and Damian Lillard are not superstars. Or at least, that's what they'll tell you in this dramatic new "#OriginalSuperstars" spot for Adidas.
Hoover, Dirt Devil and Oreck Tap Johannes Leonardo
Brand Marketing
Johannes Leonardo is getting into the floor care business. The New York agency has landed creative work for four TTI Floor Care brands, including Hoover, Dirt Devil and Oreck, as [...]