Guinness, Johnnie Walker, Dove: How Great Brand Platforms Lead to Brilliant Executions

Johannes Leonardo's co-founders pick their favorite ads and more

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Our “Best Ads Ever” video series continues today with Jan Jacobs and Leo Premutico, the co-founders of New York agency Johannes Leonardo.

Asking these guys to name their favorite ads of all time was tricky. To them, great executions usually arise out of a larger concept or brand platform.

Without “Good Things Come to Those Who Wait,” there is no “Surfer.” Without “Keep Walking,” there is no “Man Who Walked Around the World.” Without

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