Guinness, Johnnie Walker, Dove: How Great Brand Platforms Lead to Brilliant Executions

Johannes Leonardo's co-founders pick their favorite ads and more

Our “Best Ads Ever” video series continues today with Jan Jacobs and Leo Premutico, the co-founders of New York agency Johannes Leonardo.

Asking these guys to name their favorite ads of all time was tricky. To them, great executions usually arise out of a larger concept or brand platform.

Without “Good Things Come to Those Who Wait,” there is no “Surfer.” Without “Keep Walking,” there is no “Man Who Walked Around the World.” Without “Real Beauty,” there is no “Sketches.”

Check out the video, in which Jacobs and Premutico give us their picks for the ads, and people, who’ve inspired them over the years. And they also tell us about the Johannes Leonardo work they’re most proud of lately.

See below for links to some of the work Jan and Leo mention in the video:

The Independent “Litany”
Apple “Here’s to the Crazy Ones”
Johnnie Walker “The Man Who Walked Around the World”
Guinness “Surfer”
Miller High Life “Boat”
Sonnet Insurance “Rocket”
Adidas “Your Future Is Not My Future”