Hyundai’s Ambitious Plan Is to Film Its Super Bowl Ad During the Actual Game
Brand Marketing
After a successful Super Bowl 50, Hyundai has announced some pretty lofty plans for Super Bowl LI. This year, it will run a 90-second spot in the post-gun slot, the [...]
Hyundai Strives for ‘Universal Truth’ With Its 4 Super Bowl Spots
Brand Marketing
This year, Hyundai plans to offer up a little something for everyone, including two celebrity appearances, in its four Super Bowl 50 spots. The ads, created by Innocean Worldwide, touch [...]
Innocean USA’s First Chief Creative Officer Will Guide Campaigns for Hyundai
Brand Marketing
Innocean USA has tapped Eric Springer, a creative executive with big-time automotive experience, to be its chief creative officer, a new role at the Hyundai-backed agency.
Canvas Names Its First CEO, an Industry Vet Known for ‘Creativity and Invention’
Brand Marketing
Industry veteran Paul Woolmington has been named the first chief executive officer at Canvas Worldwide. Canvas was formed last summer by independent Horizon Media and Hyundai-backed Innocean Worldwide to handle [...]
Bikes Ride Themselves in This Heart-Pounding Ad for Cycling in Canada
Creativity
Canada is a great country for cycling, but the bikes aren't going to ride themselves. Well, actually they do in this inventing and intense spot for Cycling Canada from ad [...]
Mophie Selects a Creative Agency
Brand Marketing
Deutsch L.A. has won a pitch to become the first lead agency for Mophie, a smart phone case maker with plans to advertise on next year's Super Bowl, according to [...]