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Hyundai squeezes not just one but—by our count—13 Ryan Reynolds into the first of its two in-game Super Bowl commercials, which rolled out online Monday. And to go along with the celebrity spot, the second spot features another big-game staple: talking animals.
See both spots, created by Innocean Worldwide, here:
"Ryanville" is the stronger of the two ads, and makes good use of its celebrity subject, with perhaps a sly implicit commentary on celebrity obsession generally.