Bikes Ride Themselves in This Heart-Pounding Ad for Cycling in Canada

You just have to 'Hop on'

Headshot of Tim Nudd

Canada is a great country for cycling, but the bikes aren't going to ride themselves. Well, actually they do in this inventing and intense spot for Cycling Canada from ad agency Innocean, Sons and Daughters director Mark Zibert and effects house Alter Ego.

The goal is to inspire Canadians to get active. The tagline: "Hop on."

Check out the spot and Alter Ego's behind-the-scenes clip below.


Client: Cycling Canada

Agency: Innocean Worldwide Canada

Production Company: Sons and Daughters

Director, Director of Photography: Mark Zibert

Executive Producer: Dan Ford

Producer: Neil Bartley

Editing: Saints Editorial

Editor: Mark Paiva

Assistant Editor: Red Barbaza

Executive Producers: Michelle Rich, Stephanie Hickman

Postproduction, Design, Visual Effects: Alter Ego

Visual Effects Supervisor: Andres Kirejew

Visual Effects: Darren Achim, Steve McGregor, Andrew Thiessen

Computer Graphics Lead: Sebastian Bilbao

Animation: Eileen Peng, Edward Deng, Rob Fisher, Brandon Fernback

Producer: Caitlin Schooley

Executive Producers: Cheyenne Bloomfield, Greg Edgar

Color Grading: Alter Ego

Colorists: Wade Odlum, Eric Whipp, Clinton Homuth

Music, Sound: RMW Music

Producer, Music Composer: Mark Rajaković

Sound Design: Kyle Gudmundson

Associate Producer: Kristina Loschiavo

Executive Producer: Jeff Cohen

Media Services: Sebastian Biega, Chris Masson

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@nudd Tim Nudd is a former creative editor of Adweek.