ESPN Deportes Says Live Sports Coverage Is the Key to Reaching Hispanics
Hispanics love sports and watch them live. That is the takeaway from ESPN Deportes' annual upfront presentation on the 44th floor of the famed Hearst Tower in New York City [...]
Nearly Half of Second-Gen Hispanics Feel Like Ads Don’t Target Them
Brand Marketing
By now, it’s obvious that targeting Hispanics in the U.S. means more than just translating an ad into Spanish and casting ethnic stereotypes as spokespeople.
ESPN Uses Client Testimonials in Its Upfront
There’s an uncommonly large crowd on hand for this taping of SportsCenter, as some 2,000 observers are huddled around as anchor Hannah Storm winds down the 9:30 a.m. segment. Throwing [...]
Mobile Content Providers Targeting Tech-Savvy Hispanics
Sponsor Univision highlighted the importance of targeting a Hispanic audience on the Web at the Digital Content NewFronts in New York. Univision, Telemundo and other companies with substantial Hispanic units [...]
Univision Takes Its Bilingual Video Platform to Mobile
Performance Marketing
Marketers have long preached about speaking to people “in their own language,” but normally only as a metaphor.
Blacks and Hispanics More Likely Than Whites to Use Twitter
Performance Marketing
With fully 67 percent of Internet users on social networks, social media is an established mainstream activity.