Nearly Half of Second-Gen Hispanics Feel Like Ads Don't Target Them

Ethnicity influences brand decisions

By now, it’s obvious that targeting Hispanics in the U.S. means more than just translating an ad into Spanish and casting ethnic stereotypes as spokespeople. For one thing, the first and second generations differ in their acculturation levels, which affects their content and advertising preferences, according to a report from Yahoo/Mindshare, Ethnicity in the Digital Age: Marketing to Hispanics.

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