Dos Equis’ Most Interesting Man May Be Different, but the Ads Aren’t So Much
Creativity
Dos Equis is out with its first full commercial featuring its new Most Interesting Man in the World. And he looks, perhaps unsurprisingly, like a rugged twist on a dazzling [...]
Havas Worldwide Just Dropped the (Giant) Mic on Canal Street’s Post-it Wars
Creativity
Two weeks after the Canal Street #postitwars began with a single word, "HI," one of the main agencies involved—Havas Worldwide—has shut things down in style. With a giant image of [...]
Agencies on Canal Street Are Waging a Post-it-Note War, and It’s Awesome
Creativity
It started out, reportedly, with a single word: "HI." That was early last week. By the weekend, a full-blown Post-it note art war had erupted on Canal Street in New [...]
Ad of the Day: Jonathan Goldsmith Ends His Epic Run as Dos Equis’ Most Interesting Man
Brand Marketing
After an impressive and very interesting 10-year run, Jonathan Goldsmith is saying goodbye to his iconic Dos Equis ad character, the Most Interesting Man in the World—appearing in one final [...]
Havas Chicago Set Up a Peep Show in Its Windows, but the Peepers Got a Bit of Shock
Creativity
Havas Chicago is located at the busy corner of Grand Ave. and Wabash in the city's River North neighborhood, next to Eataly and across from the Nordstrom flagship store. Visitors [...]
10 Stories of Creative Partners Who’ve Endured and Thrived Without Killing Each Other
Brand Marketing
Creative partnerships are very much like romantic relationships. You find someone who sees the world the same way you do; you feel that spark of connectedness; you start building something [...]