TD Ameritrade’s CMO Built a New Brand Image Based on Confidence and Convenience

Adweek’s 2016 Brand Genius winner for financial services

Three years ago, when Denise Karkos was named CMO at TD Ameritrade, she had her work cut out for her. Her task: make the stodgy and often-character-free financial services industry relatable—even fun—to Americans.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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