Havas Chicago certainly knows how to stop pedestrians in their tracks with its office-window installations for Breast Cancer Awareness Month.
Last October it set up peep-show windows, but the peepers got a bit of a shock when they looked inside. This year's effort, which launched Tuesday and runs through the end of the month, features a Plexiglass room in the lobby filled with 3-foot boob balloons—latex spheres painted to look like breasts.
Brightly colored window decals invite passersby to come inside at 36 E. Grand Avenue and just have a good old time playing with them.
The campaign is using the hashtag #CheckYoSelf and aims to teach women and men how to give breast self-exams. For every use of the hashtag, Havas Chicago will donate money to FAB-U-WISH and The Pink Agenda, Giuliana Rancic's nonprofit.
"This installation was designed to get a reaction," says Ecole Weinstein, group creative director at Havas Chicago. "We wanted to do something bold and fun—using our creativity to convey a powerful message. If we can remind just one more woman or man to check themselves once a month, we've been successful."
Please find a quote by The Pink Agenda's Executive Director, below:
"The Pink Agenda is so thankful to benefit from Havas' creative installation in support of Breast Cancer Awareness Month," adds Lucretia Gilbert, The Pink Agenda's executive director. "Funds raised will support Giuliana Rancic's FAB-U-WISH program, which grants wishes to women currently going through treatment, as well as critical breast cancer research needed to find a cure. We aim to make breast cancer history and philanthropy fun, and this is fun!"
More pics below.
The Fans. The Brands. Social Good. The Future of Sports. Don't miss the upcoming Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. Early-bird passes available until Oct. 26. Register now.