Grey Group Wants to Turn Innovative Ideas Into Businesses
Performance Marketing
Grey Group wants to do more than think of good ideas—It wants to turn them into actual business models with real products that make real revenue.
Lincoln Financial Eyes 3 Finalists for Its Creative Account
Brand Marketing
Lincoln Financial Group is in the late stages of a creative search. The company, which last year spent about $25 million in media, is weighing three finalists for its creative [...]
This Is How the NFL Is Getting Butts Back in the Bleachers
Brand Marketing
Atlanta Falcons CMO Jim Smith is rewarding loyal season ticket holders with the kind of stadium “memories” they can’t get from watching on TV at home. For the second year, [...]
DirecTV Turns to Fans for ‘Cable Effects’ Ad
Brand Marketing
Fed up with cable? DirecTV wants to hear your frustration.
TNT’s ‘Dallas’ Is Opening a Gas Station in Manhattan [Updated]
Brand Marketing
Last week, TNT revealed that it was launching an actual "Ewing Energies" gas station in the U.S. to promote the third season of its reboot of Dallas, the iconic 1980s [...]
CVS Narrows Creative Search to Finalists
Brand Marketing
CVS has narrowed its creative search to a relatively long list of finalists, with contenders including incumbent Arnold and corporate sibling Havas Worldwide; BBDO; Grey; Ogilvy & Mather and Lowe [...]