Grey New York Makes a Splash in the Talent Pool with New TLC Unit

Department will handle casting and talent management

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Grey New York is expanding its services by launching a new department focused on a unique sort of skill set: talent management.

The agency started Grey TLC—or Talent, Licensing and Casting services—earlier this month in order to better address "rapid changes" in clients' needs. Those needs include casting actors, non-actors, athletes, rock stars, experts and all sorts of social media influencers for a given campaign in addition to handling the legal and professional challenges that are sure to follow.

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