This Is How the NFL Is Getting Butts Back in the Bleachers

Photo ops with cheerleaders and hanging with the owner

Atlanta Falcons CMO Jim Smith is rewarding loyal season ticket holders with the kind of stadium “memories” they can’t get from watching on TV at home. For the second year, Smith is offering season-long fans game-day “experiences” such as a visit from team cheerleaders to their seat. Or a spot on the field during player introductions at the Georgia Dome.