How to Not Waste Money on Facebook and Instagram Ads
Performance Marketing
As publishers, our relationship with Facebook is … complicated. In 2019, Facebook traffic returned for a lot of publishers, and many now consider the platform a reliable source of traffic. [...]
Retailers Can Now Buy Facebook Ads That Only Run If the Right Products Are in Stock
Performance Marketing
It's an ongoing challenge for retail CMOs to justify to their CFOs that digital ads drive in-store sales. So one can imagine the teeth-gnashing that must take place whenever brick-and-mortar [...]
Publishers Are Looking at Facebook the Wrong Way: It’s Not a Publishing Platform
We’ve heard how Facebook is changing its algorithms and how the organic reach of Facebook posts is rapidly declining. Organic reach is now estimated to be less than 6% and [...]
Facebook Vertical Video Ads Just Went Live and Are Evidently Producing Great Results
Performance Marketing
People love vertical videos, and therefore so do brands. Snapchat proved that to the world, and now it looks like Facebook may very well do the same.
Facebook’s Ads Manager Went Completely Dark for Some Marketers Over the Weekend
Performance Marketing
Facebook advertisers last week thought they'd cruise right into the weekend without as much as a bumpy road to contend with.
Facebook Live Growing Up Fast
Performance Marketing
I'm going to go out on a limb and guess that most of you reading this have not thought seriously about Facebook Live yet. Live is the real-time video streaming [...]