How to Not Waste Money on Facebook and Instagram Ads

As publishers, our relationship with Facebook is … complicated.

In 2019, Facebook traffic returned for a lot of publishers, and many now consider the platform a reliable source of traffic. However, there hasn’t been much consistency in regard to Facebook’s Ads Manager platform in the last several months, amiright?

Facebook Ads Manager Continues to Evolve

First, Ads Manager was completely redesigned in July. Reviews were mixed, but overall the user-interface improved. Even still, there’s always a learning curve when getting to know a new version of an intricate platform.

In addition to visual updates, Facebook Ads Manager is a lot more complex than it was just 2 years ago.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in