Publishers Are Looking at Facebook the Wrong Way: It's Not a Publishing Platform
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We’ve heard how Facebook is changing its algorithms and how the organic reach of Facebook posts is rapidly declining. Organic reach is now estimated to be less than 6% and Ogilvy has even predicted that organic reach on Facebook will soon be zero.
Maybe there really is too much competing content now. Or maybe Facebook is really smart: hook us on acquiring followers and then make us pay to talk to them. One look at Jay
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