Ad of the Day: Pearle Vision’s Touching New Ad Stars a Boy and His Very Special Glasses
Brand Marketing
Eyewear might not be the first category that comes to mind when one thinks of emotionally powerful advertising. But a new spot for Pearle Vision by Energy BBDO gets to [...]
Energy BBDO Promotes Andrés Ordóñez to Chief Creative Officer
Brand Marketing
Energy BBDO has appointed Andrés Ordóñez to the role of chief creative officer in an internal promotion.
Extra Gum Follows Up ‘Sarah & Juan’ With a Real-Life Couple’s Sad-Sweet Story
Creativity
It's the third time around for Extra Gum, and things are suddenly getting real. The Wrigley's brand and Energy BBDO returned over Valentine's Day weekend with another tearjerker film, "A [...]
10 Hilarious and Touching Ads That Show Why BBDO Was Our U.S. Agency of the Year
Brand Marketing
From classic hilarity to emotional lifetimes lived in three minutes or less, BBDO's wide spectrum of top-quality work in 2015 is largely what earned the storied shop its status as [...]
Glad’s Billboard Made of Oranges Is Honored Among the Year’s Freshest Advertising
Brand Marketing
BERLIN, Germany—Not many U.S. ad campaigns were big winners Monday at the Epica Awards judging, and two that did score golds came from a surprising category.
Ad of the Day: Extra Gum Wraps Up One of the Year’s Sweetest Love Stories
Brand Marketing
It took an extra long time—more than two years—for Wrigley's Extra Gum to release a follow-up its massively popular "Origami" ad, which, you may recall, told the story of a [...]