McCann NY’s TV Doctors and Field Trip to Mars Win Gold at Epica Awards

Leo Burnett and 2 BBDO offices also come out on top

AMSTERDAM—McCann New York may have redefined the potential of virtual reality with its "Field Trip to Mars," but the agency can clearly still crank out a classic TV spot, too. 

The agency's flagship office won three golds at the global Epica Awards this week, with one going to its ambitious and educational Mars effort for Lockheed Martin and two honoring its "TV Doctors of America" campaign for Cigna.

The Cigna campaign, driven in social largely through the support of stars like Patrick Dempsey, won top honors in the Online: Healthy, Beauty and Fashion category and in the TV: Financial Services category.

(Disclosure: The Epica Awards are judged by advertising journalists from around the world, including myself—however, judges do not cast votes on work from their home countries, so I was not involved in selecting the U.S. winners featured here.) 

These golds marked some of the first major awards for the Cigna campaign, but McCann has had no shortage of hardware honoring the Field Trip to Mars, which surpassed all other pieces of work at this year's Cannes Lions by taking home 19 Lions. 

In addition to the winners selected earlier this week, U.S. agencies taking home gold at Epica include Energy BBDO for its romantic Extra Gum ad, "Sarah & Juan." The spot won gold in the Confectionery & Snacks category: 

(You can learn more about how the agency created the long-form spot—making lots of people cry in the process—in Adweek's interview at Cannes with agency creative chief Andrés Ordóñez.)

BBDO New York also won a gold for the network, this time in the competitive Post Production & Visual Effects category. The agency's "La Pursuit" spot for Grey Goose vodka won over judges with its cinematic visuals and storytelling:

Rounding out the U.S. winners at Epica was Leo Burnett Chicago, which won a total of four golds—tying for first place among U.S. shops alongside McCann NY.

Honored earlier this week with two golds for "Van Gogh Bnb" with the Art Institute of Chicago and one print gold for Donate Life America's "Names" campaign, Burnett Chicago also won gold in the Restaurants, Bars & Cafes category with its "We Hear You" campaign announcing McDonald's all-day breakfast: