Ad of the Day: Extra Gum Wraps Up One of the Year’s Sweetest Love Stories

A worthy sequel to 'Origami'

It took an extra long time—more than two years—for Wrigley's Extra Gum to release a follow-up its massively popular "Origami" ad, which, you may recall, told the story of a father and daughter with silvery gum-wrapper swans playing a key role.

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.