Brandweek Masterclass: Preparing for the 2030 Consumer
Learn how to advance your personalization efforts that go beyond loyalty, infuse empathy and prioritize privacy. Lesson 1: Personalization & Privacy Taught by Wilson Raj, Global Director of Customer Intelligence, [...]
Brandweek Masterclass: Empowering Your Teams for the Next Era of Digital Marketing
How do you start seeing value in your team’s ability to use AI? In this Masterclass, learn how AI can supercharge your team’s marketing skills in data, creative and more. [...]
A Map or a Matrix? Identity Management Is More Complex By the Day
Performance Marketing
A newly published white paper on how advertisers and brands can recognize unique customers across marketing platforms underscores just how tough this important job is for data-driven marketers. As technologists [...]
How Google’s Marvin Chow Balances Data With Empathy to Drive Brand Storytelling
The vp of global marketing shares on exploring AI and machine learning to power ads and creative, along with must-have skills for marketers today.
Brands Need to Keep Engaging – Don’t Just Stop Because of Crisis
Performance Marketing
We are in extraordinary times – and it’s only prudent to recognize this. While the Fed may be doing everything possible to keep our economy afloat, we likely will remain [...]
Grubhub Brand VP on Being a Source for Good and Growth
Grubhub Brand and Creative VP Jessica Burns shares how she's leading the brand's strategy pivot amidst Coronavirus to drive immediate impact.
How Do We Leverage Data to Drive a Faster Economic Recovery?
Performance Marketing
As growth leaders, we will be waking to a world with fewer resources and businesses desperate to grow again once we get past the coronavirus pandemic. However, in our struggle [...]
What I Hope to Learn in Orlando’s Magic ‘Data’ Kingdom
Performance Marketing
The Association of National Advertisers (ANA) inaugural 2020 Masters of Data and Technology Conference kicks off today. It will be interesting to learn how brands see themselves transformed by all [...]
‘Too Much’ Is a Relative Term for Promotional Marketing
Performance Marketing
If a marketer sends you 20 promotional emails in a month, is that too much? You may say “yes” without even thinking about it. Then why did you not opt [...]
More Rules and Regulations for Content Marketers
Performance Marketing
So, content marketers, let’s talk about the regulatory environment more broadly, because one thing is for certain: the web, as wild and woolly as online discourse may be, is no [...]