How CBS Sports’ Tracy Wolfson Uses Social Media to Prepare for the Big Game
Brand Marketing
Specs Age 40 Claim to fame Lead reporter for the NFL on CBS and NCAA basketball, as well as Super Bowl 50 sideline reporter Base New York
NBC, CBS, ESPN Set 2015 Prime-time Football Schedules
With the 2015 NFL regular season matchups now set, the rights-holding networks have revealed their schedules. The NFL season kicks off on Thursday, Sept. 10 with the Pittsburgh Steelers at [...]
Football Fans Are Going Even Bigger Toward Mobile Than You Probably Think
Performance Marketing
We knew going into this season that fantasy football diehards were probably going to be glued to their smartphones and tablets like never before.
6 of the Top 10 Brand Posts on Facebook Are About Sports
Performance Marketing
While Facebook’s controversial algorithm changes late last year have given marketers migraines, a few heavy hitters have powered through and scored huge numbers. Social vendor Shareablee reeled in stats for [...]
Everything You Should Know About This Year’s Fantasy Football Apps [Video]
Performance Marketing
With fantasy football players increasingly going mobile, league hosts are updating their apps to meet player demands. Adweek reviewed the top four in the game—ESPN, NFL, CBS Sports and Yahoo—to [...]
Dogs and Cats Living Together: Ratings Dip for NCAA Finals
In winning its fourth NCAA Men’s basketball title in 16 years, the University of Connecticut on Monday night took its rightful place among the greatest college hoops programs of the [...]