CBS Says It Doesn’t Care if Sunday’s Super Bowl Doesn’t Break Ratings Records

Network poised to surpass NBC’s ad revenue from last year’s game

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In one of his first major decisions after becoming CBS Entertainment president in September, Glenn Geller tapped Late Show with Stephen Colbert—and not one of CBS's fledgling prime-time dramas like Supergirl or Limitless—for its high-profile post-Super Bowl slot.

"We loved the idea of having a big, live event after the Super Bowl—something that could be topical, have comedy and where anything can happen," Geller said. "It felt like Stephen could utilize what makes him so great. One-hundred million people are going to watch the Super Bowl, and we would love for them to see what Stephen does on a nightly basis."

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