Football Fans Are Going Even Bigger Toward Mobile Than You Probably Think

Sports sites see 100% traffic lift among on-the-go consumers

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

We knew going into this season that fantasy football diehards were probably going to be glued to their smartphones and tablets like never before.

But now that the actual numbers are in, the year-over-year growth in the space last month should still get marketers' attention, with publishers such as Sports Illustrated, CBS Sports and Sporting News seeing triple-digit percentage jumps, per comScore's October data.

What's more, the Reston, Va.-based researcher found that desktop traffic dropped across the board.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in