CBS Sports Updates Its Logo for the First Time in 35 Years Ahead of Super Bowl 50

'Modern' design rolls out in time for Sunday's game

Like a big star who undergoes a few nips and tucks before a big moment in front of millions, CBS is freshening up the CBS Sports logo before its Super Bowl 50 close-up on Sunday. The logo, which debuted in 1981, has been updated for the first time in 35 years.