Here’s How the NFL Is Beefing Up Its Digital Presence

More livestreaming and a new premium mobile subscription

National Football League games are the biggest draw in broadcast television, with national telecasts averaging more than 20 million weekly viewers last season for one network—NBC—alone. While the league's digital presence has also been growing (NBC's streamed games averaged a record 3.3 million unique users last season, up 9 percent year over year), the NFL this season plans to livestream more games than ever across multiple platforms, including digital partners CBS Sports and Yahoo, and offer fans a comprehensive paid subscription service featuring premium content.