Here Are the 7 Agencies That Priceline Is Considering for Its Creative Account
Brand Marketing
Butler, Shine, Stern & Partners' long tenure on Priceline.com has ended.
You Need More Than Great Ads to Win at Cannes
Brand Marketing
Some recent case-study videos have become just as creative—sometimes more so—than the campaigns they tout. As award show entry numbers swell—the Cannes Lions festival got 37,427 submissions this year, up [...]
Mini Drivers Dream Up the Craziest, Coolest Test Drives Ever … and Then Go Do Them
Creativity
I'm positively floored by the fun series of Web videos by Butler, Shine, Stern & Partners and Tool of North America introducing the BMW Mini Cooper Hardtop. Client and agency [...]
FCB West Wins Ghirardelli Chocolate
Brand Marketing
FCB West is the new creative lead agency for Ghirardelli Chocolate Co., taking over from Interpublic Group sibling Lowe Campbell Ewald, which handled the account since 2006. The assignment shifted [...]
Ad of the Day: Robert Redford, Will Ferrell Ludicrously Debate How to Help the Colorado River
Brand Marketing
Robert Redford wants to restore the Colorado River Delta, which has dried up severely over the past century, to its former lush glory through the "Raise the River" project. Will [...]
T-Mobile Teams With Tim Tebow in Super Bowl Surprise
Brand Marketing
T-Mobile, the self-proclaimed "Uncarrier," is taking a contrarian approach to its Super Bowl marketing, too, waiting until the big weekend to reveal its commercials featuring Tim Tebow.