Ad of the Day: Robert Redford, Will Ferrell Ludicrously Debate How to Help the Colorado River

Fun way to tackle a dry subject

Robert Redford wants to restore the Colorado River Delta, which has dried up severely over the past century, to its former lush glory through the "Raise the River" project.

Will Ferrell wants to tell him where to stick it.

Ferrell, you see, has his own plan. He doesn't want to bring the river back to the ocean. He wants to bring the ocean to the river—for the sake of the surfers.

This amusing five-minute back-and-forth between the two actors is probably the most compelling way to approach such a dry subject (figuratively and literally). There's a fun cameo by Kelly Slater, too, and Ferrell's MoveTheOcean.org site is a nice touch as well.

Nice work by Butler, Shine, Stern & Partners, with help from Funny or Die.

CREDITS

—Starring Robert Redford

Agency: Butler, Shine, Stern & Partners

Director, Executive Creative Director: Mike Shine

Senior Art Director: Joe Albert

Senior Copywriter: Jason Turner

Executive Producer, Cleaver: Richard Quan

Editor: Eddie Ringer

Assistant Editor: Dustin Leary

Producer: Meredith Ashworth

Account Executive: Alice Yom

Sound Design, Mix: Bob Edwards

Production Company: Republic Content

Executive Producers: Vince Genovese, Stephen McDonald

Producer: Vince Genovese

Director of Photography: Bridger Nielson

B Camera Operator: Dave Busse

Sound: Alex Raguini

Hair, Makeup for Robert Redford: Copper Perry

Production Assistants: Krystal Curley, Ana Livier Cortés

—Starring Robert Redford, Will Ferrell and Kelly Slater

Agency: Butler, Shine, Stern & Partners

Executive Creative Director: Mike Shine

Senior Art Director: Joe Albert

Senior Copywriter: Jason Turner

Executive Producer, Cleaver: Richard Quan

Editor: Eddie Ringer

Assistant Editor: Dustin Leary

Producer: Luke Rzewnicki

Account Executive: Alice Yom

Sound Design, Mix: Bob Edwards

Production Company: Funny or Die

Director: Ryan Perez

Producer: Katy Walker

Director of Photography: Aaron Ulrich

Camera Operator, Gaffer: Brian Lane

Production Designer: Tricia Robertson

Wardrobe: Marylou Lim

Hair, Makeup for Will Ferrell, Kelly Slater: Catherine Furness

Sound: Ryan Kaiser

Production Assistants: Ross Buran, Sean Boring

Some footage in the spot comes from the film Watershed: Exploring a New Water Ethic for the New West, which Kontent Films produced for the Redford Center. See a list of credits for that film here.