Why Marketers Should Incorporate Emerging Technology in Direct Mail
Performance Marketing
Technology can be a great way to engage your customers and prospects with your direct mail pieces, connecting offline to online marketing efforts. I previously shared the USPS's 2020 Tactile, [...]
Esquire’s New Print Campaign Pairs Macallan Whisky With Augmented Reality
Performance Marketing
Call it two worlds, one technology: Esquire, a magazine founded in 1933, is charging full steam into the 21st century with the help of The Macallan, a whisky brand founded [...]
Turn Drab Direct Mail Into Fab
Performance Marketing
Have you considered how to have some fun with your prospects and customers using direct mail? Consider trying out a scavenger hunt that's launched with the direct mail piece — [...]
9 Content Marketing Tips From Cleveland
Performance Marketing
Cleveland: It's not just home to the Rock and Roll Hall of Fame, LeBron James and the Cavs, and one of my favorite speakeasies. It's also home to Content Marketing [...]
What Can Publishers Learn from Pokémon Go?
Long considered nothing more than a gimmicky fad, it turns out that augmented reality (AR) is actually alive and well. At least that’s the case when it’s associated with a [...]
Is Pokemon Go Finally Making Augmented Reality Mainstream?
Performance Marketing
Until Pokemon Go became a viral phenomenon by amassing more than 100 million downloads in a few weeks, augmented reality was confined to tech types and sci-fi fiends.