Needed Again? The Ad Campaign That Saved New York
Performance Marketing
It’s midsummer, yet we are at a moment in time when tourism and travel ad campaigns are practically at a standstill, due to COVID-19 and our economic shutdown. Here in [...]
Future of Media: Same Goals, New Tech
When we hosted FUSE: The Convergence of Technology & Media a few weeks ago and I soaked in the latest innovations in artificial intelligence, augmented reality, and mobile content, I [...]
Quiz: Do You Remember What These Ads Were Actually Trying to Sell?
Brand Marketing
Do you ever remember a favorite ad campaign, but realize you've completely forgotten what the ad was actually trying to sell?
Bing Issues Pepsi-Style Challenge Against Google
Performance Marketing
When your direct competitor holds 67 percent market share and is synonymous with the product category itself, you have a couple of options.
Draw Something, Like, Say, the Zebra From ‘Madagascar 3’
Performance Marketing
Zynga's recently acquired game, Draw Something, which has come under some scrutiny lately for losing 5 million users last April,