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CGN Marketing & Creative Services has launched a marketing campaign to introduce Chevy Chase Bank’s online services.
Designed and developed in tandem with Boston-based CGN’s interactive group, the offering allows customers to pay bills, transfer funds and check account balances online.
The Chevy Chase, Md., client, which has worked with CGN for three years, will spend an estimated$3 million on the effort.
The campaign’s goals are simple: attract online registrants and help the privately held bank compete against larger, more established players, said CGN senior vice president Scott Madden.
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