Halloween Ends … or does it?
Universal Pictures backed the final installment of its 40-years-and-running Halloween franchise by teaming up with Meta’s Creative Shop, Instagram and Messenger on a chat experience that lets people create their own custom Halloween Reels.
Halloween franchise icon Jamie Lee Curtis will then choose one winner of the Reels challenge, who will partake in a virtual meet and greet with the film’s star in a custom-built Halloween world in the Meta Horizon Worlds virtual reality community and gaming platform.
Fans can access the Killer Reels experience on Messenger by going to the Halloween Movie Facebook page and clicking Send Message.
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