Snapchat Adds New Ad Control Options for Users

Its Safety Snapshot digital literacy content series will cover Apple’s ATT privacy framework

Snapchatters can opt out of seeing ads on topics that might be sensitive, like alcohol or politicsSnap Inc.

Snap Inc. Wednesday introduced several new tools and resources to give Snapchatters more control over and context on the ads they see on the platform.

By default, the Snapchat application allows advertisers and other partners to show ads to users based on information that they collect from other websites and services. Snapchatters who wish to change this can adjust their Ad Preferences in the App Settings menu.

Snapchatters can opt out of seeing ads on topics that might be sensitive, like alcohol or politics, and gambling will soon be added to this list, as well.

Ads can also be reported if Snapchatters dislike the content or find it to be fraudulent or concerning. Snap said its team will take action on reports that violate its policies.

Or users can simply use the app’s Hide Ads feature to avoid seeing ads again that they find annoying, inappropriate or irrelevant.

Snap Inc.

Snapchat added a new installment of its Safety Snapshot digital literacy content series on Discover, helping users understand the App Tracking Transparency privacy framework Apple implemented in its iOS 14 operating system.

The episode will detail how the prompt that iPhone users see works, how to make their desired selection and the impact of that selection on their experience on Snapchat.

Snap wrote in a blog post Wednesday, “We will continue to prioritize privacy and choice for the Snapchat community through easy and transparent advertising preferences and pertinent resources on safety and privacy topics. The tools and resources above represent just some of our many efforts and innovations to keep our community safe and informed. We hope these and future updates will drive awareness about the advertising and data use choices our community can make and encourage Snapchatters to make the choices they feel are best.”

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