Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
MassMutual laced up its skates for a new National Hockey League spot developed by creative agency of record Grey New York and starring Victor Hedman and Steven Stamkos of the Tampa Bay Lightning.
The new spot, “Baby Skates,” is part of the insurance company’s “Uncomfortable Truths” campaign.
“Baby Skates” features Stamkos pressuring Hedman to start thinking about getting his child into youth sports early in order to avoid worrying about how he is going to pay for college, and MassMutual called it a satirical take on youth sports and financial planning.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in