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Social Marketing
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Chat & Messaging

F8 Refresh: Messenger API for Instagram Extended to All Developers

Beta-testing began last October

Businesses can integrate Instagram messaging with their preferred applications and workflowsFacebook
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By David Cohen

 

Learn how to harness the rising influence of the creator economy with marketing insights from brands including McDonald's, Bombas and Duolingo at Social Media Week, May 16–18. Register now to save 30%.

Facebook said at its F8 Refresh developers event Wednesday that its Messenger API for Instagram is now available to all developers building messaging experiences on the photo- and video-sharing network.

Business accounts on Instagram seeking access to the application-programming interface will be granted access through a phased approach, and further updates are available here.

Testing of the Messenger API for Instagram began last October with a select group of businesses of all sizes and developers—700 brands and 30 developers—and product manager Marion

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David Cohen

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  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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