Building Brands in Today’s Social-First Landscape

Key takeaways

• People consume media quickly on social platforms, but there’s still an opportunity to reach them and appeal to their emotions in a way they’ll remember.
• To connect with consumers, it’s essential to understand each platform’s guidelines—what works well and what doesn’t.
• One way to resonate with audiences is to work with outside storytellers to speak authentically about your products.

Brand building has never been easy, but it’s become increasingly challenging on social platforms. Its foundational elements include consistency, big ideas, and memorable work—all of which are possible but tricky in today’s social landscape.