What It Takes to Transform First-Time Shoppers Into Repeat Customers
This post was created in partnership with Inmar MediaKey takeawaysAlgorithms are influencing what consumers see and buy, but turning a first purchase into a second requires significant effort from brands. [...]
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Uncovering Unconventional Marketing Tactics in Higher Ed
This post was created in partnership with Texas A&M University There’s plenty of competition in higher education, and not just among frenzied applicants. Colleges and universities also compete—including for attention. [...]
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A Winning Formula for Building Brand Trust
This post was created in partnership with Marketing Architects Brands need consumer trust to grow, but gaining and keeping it takes a careful strategy. During a Brandweek 2026 fireside chat [...]
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2 Industry Legends Predict How AI Will Impact the Agency Business
This post was created in partnership with Dstillery The media environment has never been a static one. Yet with every jolt—such as the emergence of the Internet and social media—advertising [...]
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Building Brands in Today’s Social-First Landscape
This post was created in partnership with Creatively Squared Key takeaways Brand building has never been easy, but it’s become increasingly challenging on social platforms. Its foundational elements include consistency, [...]
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AI Answer Engines Pose Challenges and Opportunities for Brands
This post was created in partnership with Brandwatch AI answer engines like ChatGPT are jolting an already fragmented customer journey. During an ADWEEK House Possible fireside co-hosted with Brandwatch, ADWEEK [...]
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Judging By The Cover
If you’re a creative on a job search, you may be trying to figure out the best way to present your work. New technology has made the decision tougher than [...]
READ FULL STORY > Trading Places
Melissa Richter studies consumers as a senior brand planner at Fitzgerald + Co. in Atlanta. So it’s no surprise that, when given the opportunity last year to spend five months [...]
READ FULL STORY > Is Two Better Than One?
Josh Denberg and Paul Hirsch have been creative partners for 10 years, but the Leo Burnett group creative directors that some clients call “The Popes” admit they aren’t typical colleagues. [...]
READ FULL STORY > Masterfoods Puts Hispanic Creative in Play
DALLAS Masterfoods USA said it has placed its Hispanic creative account in review.The news comes after Miami-based independent agency Zubi Advertising this week said it resigned its six-year Masterfoods account, [...]
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