2 Industry Legends Predict How AI Will Impact the Agency Business

The disruption is another profound change for an ever-changing industry

This post was created in partnership with Dstillery  

The media environment has never been a static one. Yet with every jolt—such as the emergence of the Internet and social media—advertising agencies have adapted. AI will trigger the next transformation.

During ADWEEK House Cannes Lions, Will Lee, CEO of ADWEEK, introduced a fireside chat co-hosted with Dstillery, where Michael Beebe, CEO of Dstillery, sat down in conversation with David Bell, a Dstillery board director, and Sir Martin Sorrell, founder and executive chairman of S4 Capital. Together they explored potential implications AI could have on the agency business and how rising talent can prepare.

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