YouTube Is Launching New Ad Formats and Ways to Measure Them

Updates will let users research and make purchases during a spot

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YouTube has announced that it will soon offer “extensions” to its TrueView ad formats that will let audiences research and even complete a purchase without having to leave the platform, as well as the addition of market research company IRI to its Google Measurements Partners program.

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@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
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