Why Walled Gardens Are Among the ‘Largest Obstacles’ to Finding Consistent Online Measurement

An answer is more crucial than ever during the pandemic

Adweek's streaming editor Kelsey Sutton, in conversation at the Convergent TV Summit. Adweek

The walled gardens present a major roadblock to consistent, de-duplicated measurement, a group of panelists said Wednesday in a wide-ranging conversation at Adweek’s Convergent TV Summit.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.